Hi, I’m Shaelyn 👋 (she/her), a book nerd and marketing geek who wants to help you find your readers.

🗂 How to Work with Me

I price on a sliding scale to work with clients of varying budgets. Email me so we can see how we best fit together.

Services & Pricing

We would be a good fit if:

• You are a publisher needing a partner with experience who can dive right in, spot overlooked opportunities, and get the job done right the first time.
• You are an agency looking to beef up your social presence and celebrate your clients' successes without adding extra workload to your staff's plate.
• You are an author wanting to exert some control over your own career, educate yourself on the intricacies of social media, or take your self-promotion to the next level.
• You are looking for someone with experience as a hobbyist influencer, as an author, and/or as a publishing insider. (I've been all three!)
• You value clear communication, no-nonsense but supportive feedback, and confirmed results.

<aside> 🗣 When it comes to marketing and social media, there's no one like Shaelyn McDaniel to get a book noticed. . . Her professionalism, creativity, efficiency, and social media savvy are second to none. On top of all of that, she's an absolute delight to work with—the best book cheerleader you'll ever meet. I'd jump at the opportunity to work with her again. —Kate Messner, New York Times bestselling author

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<aside> 🗣 I've worked with many wonderful publishing marketers in the last 20 years and I can honestly say Shae is the BEST among them—creative, smart, enthusiastic, singularly responsive, very clever with social media, and possessing a keen eye for design. I highly recommend her many talents and professionalism and hope to work with her again soon. —L.M. Elliott, New York Times bestselling and award-winning author

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<aside> 🗣 Not only is Shae an amazing cheerleader for your book, she is an attentive collaborator. When I have a specific vision for the marketing of my books, Shae has listened, found ways to make it happen, and regularly performs beyond what I hoped. She is smart, innovative, and forward-thinking. You will not be disappointed. —Tracey Baptiste, New York Times bestselling author

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👋 About Me

I am:

An established industry professional (and a part of the book reviewer scene long before that)

↠ I have worked at some of the largest publishing houses in the world, marketing award-winning, bestselling adult and children's titles at Bloomsbury, HarperCollins, and Hachette Book Group.

↠ I have spent the last decade elbows-deep in social media campaigns, community management, brand marketing, and influencer marketing.

↠ Check out my professional portfolio and resume

An award-winning author in my own right

↠ Learn more about my work

Eager to get to work with you!

↠ Email me

↠ Connect on LinkedIn

My philosophy is that as there is a book for every reader, there is also a reader for every book. Let me find yours for you.

<aside> 💌 [email protected]

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<aside> 🤝 LinkedIn

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epic reads gif.mov

<aside> 💌 [email protected]

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<aside> 🤝 LinkedIn

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My first paid publishing gig: assistant to New York Times bestselling author Robin LaFevers

When I say I know what authors have to deal with, I do, in fact, know.

Claim to fame: Never tired of BEA (RIP)